About us

Timeless Craftsmanship: A Legacy of Excellence Since 1974

Our Commitment

We pledge to create jewelry that transcends fleeting trends, embodying a timeless elegance that speaks across generations. Each piece we craft is a testament to our enduring commitment to quality, artistry, and innovation.
Heritage Artistry

We honor our 50-year legacy and Jaipur's centuries-old tradition of gemstone craftsmanship, blending time-honored techniques with modern innovation to create timeless masterpieces.
Family Legacy

As a fourth-generation family business, we treasure the wisdom of our ancestors and nurture enduring relationships with our artisans, clients, and community, treating each as an extension of our family.
Ethical Excellence

We are uncompromising in our commitment to quality, sourcing only the finest ethically-obtained gemstones and maintaining the highest standards of craftsmanship in every piece we create.
Personalized Passion

We pour our heart and expertise into every creation, ensuring each piece tells a unique story and becomes a cherished heirloom for generations to come.

Innovative Tradition

While deeply respecting our roots, we continuously evolve our designs and techniques, bridging the gap between classic elegance and contemporary boldness to meet the ever-changing desires of our discerning clientele.

OUR PROMISE

When you choose our jewelry, you're not just acquiring a beautiful accessory – you're becoming part of a legacy. Each piece carries with it the weight of our history, the skill of our artisans, and the promise of enduring beauty.

VISION

To be the world's most revered name in fine gemstone jewelry, where each creation embodies the perfect fusion of Jaipur's timeless artistry and contemporary elegance, inspiring generations to celebrate life's precious moments.

Mission

At Jewels Amo, our mission is to:
  • Craft exquisite gemstone jewelry that honors our rich heritage while embracing innovation, ensuring each piece is a masterpiece of design and craftsmanship.
  • Uphold the highest standards of ethical sourcing and sustainable practices, respecting both our artisans and the environment.
  • Provide personalized, exceptional service that transforms the act of choosing jewelry into an unforgettable experience.
  • Nurture and preserve the art of fine jewelry making by passing down generations of expertise and fostering new talent.
  • Create enduring value for our clients by delivering heirloom-quality pieces that capture personal stories and become treasured family legacies.
  • Continuously evolve our designs and techniques, bridging traditional craftsmanship with cutting-edge technology to meet the ever-changing desires of our discerning clientele.
  • Contribute positively to our community in Jaipur and beyond, honoring the city's status as a global hub of gemstone artistry.

Munal Goyal: The Future of Jewels Amo

Munal Goyal, the fourth-generation heir to Jewels Amo, embodies the perfect blend of tradition and innovation in Jaipur's fine jewelry industry. Raised amidst the family's workshops, Munal complemented his inherited knowledge with a prestigious GIA certification.

Now at the helm, he's infusing new life into the 50-year-old family business:

  • Integrating cutting-edge technology with traditional craftsmanship
  • Expanding ethical sourcing practices
  • Launching contemporary designs for a global market
  • Implementing sustainable production methods

Munal's vision honors Jewels Amo's rich heritage while propelling it into the future. Under his leadership, the company continues to create exquisite jewelry that respects the past, embraces innovation, and promises to captivate generations to come.

Kavita Goyal: A New Chapter in Jewels Amo's Legacy

Kavita Goyal, born and raised in Jaipur, discovered her passion for jewelry design after marrying into the Jewels Amo family. Embracing her new role with enthusiasm, she:
  • Immersed herself in learning jewelry design and gemology
  • Brings a fresh, contemporary perspective to traditional designs
  • Created acclaimed collections like "Name of any collection"
  • Champions ethical and sustainable jewelry practices
  • Serves as an inspiration for women in the industry
Kavita's journey from a novice to a respected designer mirrors Jewels Amo's evolution. Her work beautifully blends the company's rich heritage with modern aesthetics, ensuring the brand's continued relevance and success in the fine jewelry world.